Syarikat Pemacu Program Tone Excel.
Tune Talk Sdn. Bhd., the newest mobile operator in the country, officially launched its commercial service on 19 August 2009. Tune Talk is the fourth mobile virtual network operator (MVNO) to launch its services, after Merchantrade, XOX and REDtone.
An MVNO is a company that offers mobile services, such as voice and text messages, without having to own a spectrum. It rides on the existing mobile operators’ spectrum. In Tune Talk’s case, it is riding on extensive network of Celcom (Malaysia) Bhd.Tune Talk entered into an MVNO agreement with Celcom in December 2008.
Tune Talk targets to serve the underserved segment of the market with super low calling rates and exciting incentives. Rolled out as a prepaid service with the prefix “010″, Tune Talk offers a no-frills voice and short messaging service (SMS) package that meets the consumers’ demand for a simple, value-for-money product with easy accessibility and widest distribution reach.
Celcom controls the largest equity stake in Tune Talk with over 38% while another 35.7% is held by Tune Ventures Sdn Bhd, of which Fernandes and Dato’ Kamarudin Meranun jointly hold a 70% stake. The remaining shares are held by Tune Strategic Investments Limited, and various individuals including Dato’ Sri Kalimullah Hassan, Lim Kian Onn, Jason Lo, Gurtaj Singh Padda and Mark Lankester.
Celcom chief executive officer Datuk Seri Shazalli Ramly believes the services offered by Tune Talk will not be a huge threat to its own prepaid services.
“There will be some overlap, but we are comfortable with it,” he said. Celcom’s prepaid services are currently more focused on the younger users. Tune Talk’s move could spark a price war among the mobile operators.
“I think Tune Talk will be a bigger threat to Hotlink and DiGi’s prepaid services as it could create a price war,” an analyst from a local research house said.
As a member of the Tune Group, Tune Talk will combine a unique lifestyle offering along with sister companies Tune Money and Tune Hotels.
Tune Talk is a licensed Network Service Provider and Application Service Provider with Numbering Block sanctioned by the Malaysian Communications and Multimedia Commission (MCMC).
Untuk maklumat lanjut, sila kunjungi www.tunetalk.com atau KLIK Di Sini untuk Daftar Online
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2. Syarikat Pengendali Program Tone Excel.
Tone Excel Sdn Bhd adalah syarikat yang pemasaran rangkaian yang ditubuhkan pada tahun 2009, dalam usaha untuk memajukan industri telekomunikasi di Malaysia. Misi Tone Excel adalah untuk membantu setiap individu mencapai kebebasan kewangan melalui konsep pemasaran yang inovatif.
Pada 5 May 2010, Tune Talk dan Tone Excel telah mencapai persetujuan untuk melancarkan satu program kemasyarakatan dikenali sebagai program Komuniti Mudah Alih WOW. Penyertaan keahlian untuk program ini adalah dipasarkan melalui pelan pemasaran innovatif yang lebih dikenali sebagai Program Referral Program Tone Excel. Program ini telah dilancarkan secara rasmi pada 5 Ogos 2010.
Tone Excel telah menggabungkan pengalaman dan kepakaran dari insurans, pemasaran rangkaian dan perkhidmatan kewangan untuk merumuskan satu strategi baru bagi menjana pendapatan dalam masyarakat.
Untuk maklumat lanjut, sila kunjungi www.toneexcel.com
Jangan lupa KLIK Di Sini untuk Daftar Online
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